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Posts on machine learning, predictive analytics, the role of data in business, and much more! 

    AI in marketing

    AI Use Cases in Marketing

    Marketers are making full use of AI tools available in all kinds of ways. In this blog, we’ll go over the most powerful AI use cases in marketing.

    Customer win-back strategy

    Developing a Strategy to Win Back Lost Customers

    A customer win-back strategy focuses on rectifying mistakes and generating goodwill, in order to regain lost customers, so they return to being...

    Churn analysis

    A Guide to Customer Churn Analysis

    Customer churn analysis is the process of finding trends in customer data in order to uncover who, when and why customers are leaving.

    AI in marketing

    The 10 best AI tools for marketing

    AI isn't just for data scientists, tools that use AI can be used for many marketing tasks. In this article we'll go over the best AI tools for...

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