Marketers are making full use of AI tools available in all kinds of ways. In this blog, we’ll go over the most powerful AI use cases in marketing.
The 10 best AI tools to get an edge in marketing
It’s 2023, and at this point, artificial intelligence (AI) and machine learning (ML) aren’t just for data scientists. No code tools that utilize AI and ML can be used for just about anything you can think of in marketing, from developing content faster to gathering data to make strategic decisions, improving the customer experience, and optimizing conversions in a pipeline. The possibilities are endless.
If you're interested in using AI and machine learning tools, check out our guide to the 10 best no-code AutoML tools.
In this article we’ll go through 10 of the best AI marketing tools, I've separated them into categories based on what they do and chosen my favourite for each. Now, let's get right into the list.
AI content writing - Jasper AI
Starting the list off is Jasper AI, an AI-powered tool that simplifies the process of writing and creating engaging content. Jasper can write in a wide range of forms (not just blog articles), and has specific templates where Jasper writes in a specific way. Do you need to write a product description for an Amazon listing? You're covered. Or copy for a Google ad headline? It’s got that too.
By using Natural Language Processing (NLP) algorithms, Jasper AI is able to produce high-quality output 5x faster than an average human copywriter. Not only is it grammatically correct, but it’s original content that has been optimized for search engines. What can’t this little robot do?
Price: From $59/month, $588/year.
AI video generation - Synthesia
Synthesia is a platform that uses AI to create professional videos with lifelike, human avatars, that speak based on input text. This tool allows the creation of engaging video content at scale, such as training videos, how-to videos, and marketing videos. Considering how often human animations can fall into the uncanny valley, they honestly look pretty good!
In addition, there are 120 + languages and accents, allowing content to be tailored for whatever location you may be in. The 55 video templates make editing a breeze, all from within your browser.
Price: From $30/month.
AI content strategy - MarketMuse
If you’re serious about content marketing, then you know how important SEO research is to rank highly in search engines. MarketMuse is a tool that helps create optimization content strategies to improve organic search rankings. It uses its AI technology to do the research for you, recommending entire topics (not just keywords) to write on, so that your content strategy is laser-focused.
Additionally, its built-in editor optimizes your on-page SEO, highlighting phrases that are often used in existing ranking articles, and some information gaps that you can take advantage of. The only downside is that the product is fairly expensive, and you’ll have to decide for yourself if the quality information is worth it.
Price: From $149/month, $1500/year.
AI chatbots - Aivo
Chatbots are revolutionizing expectations for a customer experience, and 80% of business decision-makers said they already used chatbots or plan to use them. Aivo is a chatbot that automates realistic, personalized conversations with customers in real-time, which can be used to assist in the marketing funnel, or for customer support.
It uses AI technology to automatically train, so it can adapt and learn things about users. The more it learns, the more helpful it becomes. Their video conversational AI is a cool new feature, still in beta. It displays a human avatar, which speaks to the customer, providing a premium customer experience.
AI email automation - Omnisend
Email marketing remains an essential component in digital marketing, and it's important to get right. Automated emails trigger based on customer actions and behaviors, and result in significantly higher open and click-through rates. Omnisend is an email automation tool made for e-commerce sites, the drag-and-drop builders allow you to build emails and create automated workflows, so you can send the right email at the right time.
Omnisend uses AI algorithms to segment your customer base so that emails are personalized depending on the lifecycle stage, purchase behaviors, and engagement. Finally, I have to mention the pro plan, which combines email and SMS automation, which they say leads to a 48% higher conversion rate.
Price: Free base plan, standard from $16/month.
AI experience management - Vue.ai
Generic, one-size-fits-all experiences are no longer the status quo, with 71% of consumers expecting companies to deliver personalized interactions Vue.ai is a game changer for retail e-commerce businesses, giving them the power to personalize customer interactions and optimize every individual's experience. Vue AI uses AI that learns & re-learns user browsing behavior, purchase history, and demographics to personalize content, product recommendations, and offers to give every user that VIP treatment.
AI customer churn prediction- PI.EXCHANGE
PI.EXCHANGE’s product, the AI & Analytics Engine, is an AutoML platform, where you can build your own AI models using your data, no code required. These models can be used for a variety of cases in marketing.
We've recently created a machine learning template solution, with each one being purpose-built for a specific use case. Our first release is a customer churn prediction template, with others like customer segmentation, price optimization, and the next best offer on the way.
These templates guide you in building predictive machine learning models. For the example of the churn prediction template, the models determine from your data which customers are exhibiting churn signals, allowing you to predict and reduce future churn by intervening with targeted retention strategies, and keep those hard-earned customers.
Check out the recent feature article on Daily Bailey AI detailing the AI & Analytics Engine in depth.
Price: From $39/month.
AI competitive intelligence - Crayon
Crayon is a tool that uses AI to automatically capture and analyze competitive intelligence. You can channel you’re inner secret agent by keeping tabs on your competitive landscape with Crayons insights, including tracking competitors' external messaging, product and pricing changes, and hiring plans.
A particularly useful feature is Crayons battle cards, they’re are an easy way to keep competitive intelligence organized, and are useful in helping your sales team win clients. And don’t worry, Crayon integrates with your other systems like Salesforce and Slack, seamlessly.
AI digital experience intelligence - Fullstory
It can be hard to know how your users are actually using your product. Is there a feature they don’t notice? Is a section making them confused or frustrated? Fullstory is a tool that allows you to gain insight into users' experiences from their behavior. The journey mapping feature gives a comprehensive view of the common user paths, and product analytics can quantify the impact that friction points are having on conversions. And if you really want to see your product through a user's eyes, it also gives you the ability to replay their entire visit.
Price: Free base plan, tailored for business and enterprise.
AI brand monitoring - Brand 24
Brand reputation is crucial for a business. Brand24 is a media monitoring tool so that you can listen to what your users are saying about your business online. The AI-driven sentiment analysis feature gives you a holistic picture of customer attitudes and is a powerful way to understand the perception of your business online.. One way to utilize this is to step in with customer support for unhappy customers if need be, doing wonders for customer retention. The mentions feed gives a more granular view, and the discussion volume chart can help quantify the effectiveness of marketing campaigns.
Price: From $59/month.
Hopefully, this quick guide has given you some ideas on how you can use AI tools as a marketer and some tools you can use to get going. This is by no means an exhaustive list, like I said there are virtually limitless ways to use AI, but with so many options I’ve tried to cut through some of the noise. If you’re looking to level up your marketing stack, consider using the power of the AI & Analytics Engine to predict customer churn, and let us know how you go.
Not sure where to start with machine learning? Reach out to us with your business problem, and we’ll get in touch with how the Engine can help you specifically.