Posts on machine learning, predictive analytics, the role of data in business, and much more!
Predictive analytics uses machine learning modeling to predict future outcomes, and provides a way for businesses to make data-driven strategic...
Marketers are making full use of AI tools available in all kinds of ways. In this blog, we’ll go over the most powerful AI use cases in marketing.
A customer win-back strategy focuses on rectifying mistakes and generating goodwill, in order to regain lost customers, so they return to being...
Customer churn analysis is the process of finding trends in customer data in order to uncover who, when and why customers are leaving.
Customer churn is the most important metric to get right in business growth. We’ll explore how to reduce churn, by predicting the customers at risk.
Classification in machine learning is the process of building a model that predicts the class of an observation, based on its features.