Clustering is an unsupervised machine learning method, where datapoints are organized into groups, or clusters, consisting of similar datapoints.
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A customer win-back strategy focuses on rectifying mistakes and generating goodwill, in order to regain lost customers, so they return to being...
Customer churn is the most important metric to get right in business growth. We’ll explore how to reduce churn, by predicting the customers at risk.
Classification is a supervised machine learning method, where a trained model predicts the class of an unknown observation, based on its features.