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Marketing

AI Use Cases in Marketing

Marketers are making full use of AI tools available in all kinds of ways. In this blog, we’ll go over the most powerful AI use cases in marketing.

Customer win-back strategy

Developing a Strategy to Win Back Lost Customers

A customer win-back strategy focuses on rectifying mistakes and generating goodwill, in order to regain lost customers, so they return to being...

Churn analysis

A Guide to Customer Churn Analysis

Customer churn analysis is the process of finding trends in customer data in order to uncover who, when and why customers are leaving.

Machine learning tools

The 10 best AI & Machine Learning tools for marketing

AI isn't just for data scientists, tools that use AI can be used for many marketing tasks. In this article we'll go over the best AI tools for...

Churn prediction

How to Predict and Reduce Customer Churn

Customer churn is the most important metric to get right in business growth. We’ll explore how to reduce churn, by predicting the customers at risk.

Classification

Understanding Classification in Machine Learning

Classification in machine learning is the process of building a model that predicts the class of an observation, based on its features.